ZusenZomer introduces the ultimate beach towel SooBluu. In short time we will sell these towels
20 plastic bottles
Recycled into a beach towel
Each SooBluu towel contains the equivalent of 20 plastic bottles in the form of recycled polyester (rPET). While it is a versatile, high performance fiber, we ultimately made the choice to use rPET in response to the plastic crisis that is plaguing our environment.
One of the most significant benefits of rPET is that it creates a demand for post-consumer plastics, keeping them out of landfill. Each year, 51 billion plastic bottles go into landfill worldwide, with many of these later finding their way into our oceans. Changing our consumer choices creates a demand for recycled product, which in turn can help reduce the amount of plastic diverted to landfill.
Aside from reducing landfill, the production of recycled polyester has significant environmental advantages over virgin polyester. rPET uses 90% less water, 70% less energy, and releases 75% less carbon than virgin fibre production.
Made for adventure
SooBluu towels are made for adventure. Whether it's a trip to the other side of the world, or just to the beach over the road, these towels are the perfect companion. They're the perfect pairing of high performance and style.
How it is made
Our unique Ecolite ™ Microfiber fabric is made from 80% recycled polyester (rPET) and 20% polyamide, with a unique weave that gives it it's high performance properties. Our rPET is sourced from post consumer plastic that is recycled and spun into polyester fiber, before being woven into our fabric. Cared for properly, this durable fabric will last you years of adventures. We recommend hand washing in cold water before use and always air drying.
- ECO FRIENDLY: 20 plastic bottles recycled into each towel.
- SAND REPELLENT: Leave the sand at the beach, where it belongs.
- FULL SIZED: 160cm x 80cm / 63 x 31 inches
- ULTRA ABSORBENT: over 1 litre of water
- ANTI MICROBIAL: no more mildewy wet towel smell
- RAPID DRYING: Half the time of a regular beach towel.